More

This program introduced a new structure for the American Public Garden Association’s annual conference, which offered more meeting days, more sessions, more flexibility for the participants, more speakers, and more site visits.

After studying the initial brief, I recommended changing the name of the conference to — what else? — More.

Client
American Public Garden Association

Services
Print design
Brand identity

A bold typographic treatment is used throughout the campaign, giving it a direct and engaging direction.