Monument I, II, III and IV

A comprehensive identification and marketing program for a series of new buildings outside of Washington, DC. The program encompassed logos, stationery, marketing brochures, presentation materials, and invitations. The key element is a large bright red “M”, complemented by a very colorful palette — all in the classic Didot typeface.

Client
The John Akridge Companies

Services
Print design
Brand identity

Recognition
Communication Arts Design Annual
AIGA 50
Print Regional Design Annual

A bold typographic treatment is used throughout the campaign, giving it an engaging and playful direction.