Lanfordesign
More

More

Brand Identity, Print
More

More

This program introduced a new structure for the American Public Garden Association’s annual conference, which offered more meeting days, more sessions, more flexibility for the participants, more speakers, and more site visits.

After studying the initial brief, I recommended changing the name of the conference to — what else? — More.

Client
American Public Garden Association

 The campaign began with a series of teaser emails.

The campaign began with a series of teaser emails.

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 The concept was applied to the seven conference tracks.

The concept was applied to the seven conference tracks.

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